Be a Lion
BE A LION is the leading branded content producer, according to BCMA 2019’s Content Scope. It is specialized in audiovisual communication solutions to help brands occupy territories and lead conversations.
Pioneers in producing audiovisual communication digital actions, its team has been responsible for over 300 multi-channel campaigns in the past year for more than 80 clients.
BE A LION evolved from the ANIMAL M project. Its transformation came about in response to the redefinition of the advertising market, which required creativity, pragmatism and efficacy, but also sensitivity and social awareness in order to communicate with impact and emotionally connect with consumers in a new environment.
BE A LION is the only company that offers a comprehensive service, combining creation and production of audiovisual content, global multi-channel distribution and rigorous measurement and optimization of results.
ATTITUDE AND ENVIRONMENT
The company’s values were used as a foundation to create BE A LION’s narrative. These values were defined by an experienced team that has carried out its professional activity side-by-side over the course of several stages.
The lion is a metaphor, a desire and even an invitation: BE A LION not only evokes inspiration in a nod to Cannes Lions (the awards from the prestigious advertising festival). It also represents the company’s fervor for all brands to take ownership over a territory, to be the main players in a new audiovisual ecosystem and therefore leave their own mark.
BE A LION symbolizes expertise and agility, two qualities embodied by the feline and guardian of the ecosystem, alluding to the nature of a team and its work dynamic.
ATTITUDE AND ENVIRONMENT
The company’s values were used as a foundation to create BE A LION’s narrative. These values were defined by an experienced team that has carried out its professional activity side-by-side over the course of several stages.
The lion is a metaphor, a desire and even an invitation: BE A LION not only evokes inspiration in a nod to Cannes Lions (the awards from the prestigious advertising festival). It also represents the company’s fervor for all brands to take ownership over a territory, to be the main players in a new audiovisual ecosystem and therefore leave their own mark.
BE A LION symbolizes expertise and agility, two qualities embodied by the feline and guardian of the ecosystem, alluding to the nature of a team and its work dynamic.
Evolving ecosystem
The graphic identity was developed by AR Difusión, with whom we also developed the company’s launch campaign. This campaign elicits the need to make use of creativity, imagination and talent when producing and sharing campaigns in an audiovisual ecosystem under constant transformation.
To raise this ecosystem’s visibility, we used Henri Rousseau‘s painting and unmistakable style as a foundation when depicting universes beyond all pre-established rules. His work and his attitude act as inspiration to shape the creativity of a campaign where pictorial and audiovisual elements are in dialogue, building an organic and mutating ecosystem.
VALUES AND KEYS TO UNDERSTANDING THE ECOSYSTEM
BE A LION’s strength lies in the conception and expert management of advertising’s star format: audiovisual.
The project’s communication strategy is naturally based on this format to communicate the company’s values through the personal perspective of its team members, as a close-up, in an intimate and honest way.
El equipo de BE A LION posee una dilatada trayectoria el sector publicitario digital y audiovisual. La experiencia y el reconocimiento de sus profesionales ha propiciado la creación de una serie de piezas complementarias en las que se desvelan claves que marcan las tendencias del sector.
The BE A LION team has extensive experience in the digital and audiovisual advertising industry.
The experience and recognition of its professionals fostered the creation of a series of complementary pieces to reveal the keys that set industry trends.
TEAM CULTURE. COMPANY WITH CULTURE
Bealion.com is a display window for all the content produced to launch the company, as well as its current reality. The web project hosts photographs taken by Jorge Fuembuena, thereby completing the declaration of intent of a company whose team draws on the talent and creativity of great professionals to project its authentic company culture.
