ARISTOCRAZY AFFAIRS is the proposal for the experimentation of art as a free and creative space in which to cultivate the sensibility that characterizes creative space in which to cultivate the sensitivity that characterizes Aristocrazy. A conscious feeling that inhales from other artistic disciplines and exhales its own way of being from the of being from boldness, freshness, light and innocence.
A project born to give free rein to creative freedom, an environment where to communicate actions, meetings and exhibition spaces promoted by Aristocrazy. An invitation to connect with other eyes, other ways of seeing and discovering talent, in a constant search to recognize beauty in other looks and, by giving it a voice, make it one’s own.
Four “verticés” have been defined for its narrative: a space of creative freedom, a courageous attitude, an identity of its own, a process of evolution. Four vertices that have been developed and analyzed from the perspective of the brand’s internal teams, its corporate, customers and general public.
The word “artefacto” has its origin in the Latin expression arte factus, which means “made with art”. It is a device created for a specific purpose, which in the visual arts refers to that endowed with artistic content.
In Aristocrazy Affairs it has been configured as a support for the material expression of its philosophy. The first “artefacto” that pays tribute to the city of Madrid and its creativity is “Madrid Mía”, an audiovisual essay, which also takes shape through an exhibition, by photographer Irene Zottola.