Aristocrazy Affairs

ARISTOCRAZY AFFAIRS is the proposal for the experimentation of art as a free and creative space in which to cultivate the sensibility that characterizes creative space in which to cultivate the sensitivity that characterizes Aristocrazy. A conscious feeling that inhales from other artistic disciplines and exhales its own way of being from the of being from boldness, freshness, light and innocence.

A project born to give free rein to creative freedom, an environment where to communicate actions, meetings and exhibition spaces promoted by Aristocrazy. An invitation to connect with other eyes, other ways of seeing and discovering talent, in a constant search to recognize beauty in other looks and, by giving it a voice, make it one’s own.

Following in the footsteps of Aristocrazy, pioneering and courageous, Affairs embraces the passion and respect for the craft of jewelry with the clear mission of bringing its careful legacy to other arts: design, quality and authenticity.
This project is the result of a strategic repositioning exercise through a series of sessions and workshops carried out with the company’s management team. In these dynamics, the purpose, objectives and meanings of Aristocrazy Affairs were explored in depth.

Four “verticés” have been defined for its narrative: a space of creative freedom, a courageous attitude, an identity of its own, a process of evolution. Four vertices that have been developed and analyzed from the perspective of the brand’s internal teams, its corporate, customers and general public.

At the same time, an implementation model was designed through which the creative territories to be explored, partners, an advisory committee (“Flirts”) and a program of activities and “artefactos” were defined.

The word “artefacto” has its origin in the Latin expression arte factus, which means “made with art”. It is a device created for a specific purpose, which in the visual arts refers to that endowed with artistic content.

In Aristocrazy Affairs it has been configured as a support for the material expression of its philosophy. The first “artefacto” that pays tribute to the city of Madrid and its creativity is “Madrid Mía”, an audiovisual essay, which also takes shape through an exhibition, by photographer Irene Zottola.

Affairs worships dialogue and creation through a network of artists that enriches the ecosystem of creators and supporters of craftsmanship in fashion and jewelry that represents Aristocrazy. To this end, a program of activities has been developed and co-designed for the general public, clients and internal team with a creative advisory team composed by Elena Vilabrille Paz, Marta Ochoa Castillo and Enrique del Castillo.
Talks, installations, workshops, exhibitions, visits to creative spaces and with Irene Zottola, Lorena Madrazo, Rúben Gómez, Casa Antillón, Ana Escalera, Martxel Montero and Ariadna Chez, among others.
©Irene Zotola